Privacy Policy

1. Introduction

Sophia Intelligence Pte. Ltd. (“we”, “us” or “our”) is committed to safeguarding the privacy of personal data processed via the WhatsApp Cloud API. This Privacy Policy explains how we collect, use, disclose and retain personal data in accordance with Singapore’s Personal Data Protection Act 2012 (“PDPA”) and other applicable laws.

2. Data Controller

Sophia Intelligence Pte. Ltd.

46 East Coast Road, #08-04 EastGate, Singapore 428766

Email: info@sophiaintelligence.asia

3. Personal Data We Collect

Identity & Contact Data: phone number, display name, profile picture URL
Message Content: text, media (images, audio, video) and any attachments exchanged via WhatsApp
Technical Data: IP address, device type, operating system, browser type, timestamped usage logs

4. Purposes of Processing

We process personal data for the following purposes, each underpinned by either your consent, our legitimate interests or compliance with legal obligations:

To provide and manage customer support via WhatsApp
To send notifications, alerts and operational updates
To perform analytics, monitor performance and improve our services
To detect, prevent and respond to fraud, security incidents and other unlawful activities

5. Disclosure to Third Parties

We may share personal data with:

Meta Platforms, Inc., as our WhatsApp Cloud API provider
Service Providers (e.g. hosting, analytics, security, backup), all bound by data-processing agreements requiring adequate safeguards
Regulatory or Law Enforcement Authorities, where required to comply with legal obligations or to protect our rights

All recipients must implement appropriate technical and organisational measures to protect your personal data.

1. Introduction

Sophia Intelligence Pte. Ltd. (“we”, “us” or “our”) is committed to safeguarding the privacy of personal data processed via the WhatsApp Cloud API. This Privacy Policy explains how we collect, use, disclose and retain personal data in accordance with Singapore’s Personal Data Protection Act 2012 (“PDPA”) and other applicable laws.

2. Data Controller

Sophia Intelligence Pte. Ltd.

46 East Coast Road, #08-04 EastGate, Singapore 428766

Email: info@sophiaintelligence.asia

3. Personal Data We Collect

Identity & Contact Data: phone number, display name, profile picture URL
Message Content: text, media (images, audio, video) and any attachments exchanged via WhatsApp
Technical Data: IP address, device type, operating system, browser type, timestamped usage logs

4. Purposes of Processing

We process personal data for the following purposes, each underpinned by either your consent, our legitimate interests or compliance with legal obligations:

To provide and manage customer support via WhatsApp
To send notifications, alerts and operational updates
To perform analytics, monitor performance and improve our services
To detect, prevent and respond to fraud, security incidents and other unlawful activities

5. Disclosure to Third Parties

We may share personal data with:

Meta Platforms, Inc., as our WhatsApp Cloud API provider
Service Providers (e.g. hosting, analytics, security, backup), all bound by data-processing agreements requiring adequate safeguards
Regulatory or Law Enforcement Authorities, where required to comply with legal obligations or to protect our rights

All recipients must implement appropriate technical and organisational measures to protect your personal data.

6. International Transfers

Personal data may be transferred to, stored in or processed in jurisdictions outside Singapore. We ensure such transfers are governed by contractual safeguards and, where necessary, PDPA-approved data protection mechanisms to maintain adequate protection.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes set out above or to comply with legal obligations:

Support conversations: up to two years
Logs and analytics: up to one year

8. Security Measures

To protect personal data, we employ a combination of administrative, technical and physical controls, including:

End-to-end encryption for data in transit and encryption at rest
Role-based access controls and comprehensive audit logging
Routine security audits, vulnerability assessments and staff training

9. Your Rights

Under the PDPA, you may request to:

Access and obtain a copy of your personal data
Correct or update any inaccuracies
Withdraw consent where processing is based on consent
Object to or restrict certain processing activities
Erase your personal data, subject to legal exceptions

To exercise your rights, please contact us at info@sophiaintelligence.asia. We will respond in accordance with PDPA timelines.

10. Changes to This Policy

We may revise this Privacy Policy at any time. The latest version will be posted on our website and will take effect from the date of publication.

Last updated: 13 May 2025